Rails Builder

Rails Builder enables you to curate and configure strips of content which can then be displayed in ION or another client application.

On the Rails Builder page, the left-panel displays a list of templates. Templates consist of a number of layouts, which contain rails of content.

When you select a template, its associated layouts and rails are displayed in the right-panel.

Rails Builder also has a Segment Targeting feature that allows you to compare the performance of different versions of rails in a live environment with real users. You can create randomised experiments where two or more versions of a rail are served to different audience segments concurrently to determine which version is more successful in achieving its goals.

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