Client applications

OpenTV Video Platform is designed to support four different approaches for user experience integration:

Approach	Cost Level	Customisation Level
Baseline ION application: Skinned and shipped to consumers. In this model, using a standardised skinning process, the operator can customise the application with their brand and deploy it.	$	Branding only
Customise baseline: NAGRA or app developer customises, tests, and deploys an ION template-based application.	$$	Medium Ability to add additional screens and data. Core app concepts remain as per baseline.
SDK: NAGRA supplies client-side SDK library to ease custom application development.	$$$	High Ability to build any app feature required and to create new app concepts.
API: NAGRA supplies cloud API documentation.	$$$$ (new App)	High Ability to build any app feature required and to create new app concepts.
API: NAGRA supplies cloud API documentation.	$$$ (existing App)	High Ability to integrate into existing app code bases with minimal disruption.