OpenTV Video Platform enables the operator to promote content to end users via both manual and automated approaches:
OpenTV Video Platform embeds XroadMedia NCanto recommendation engine to profile consumers and to recommend content.
- Editorial curation
OpenTV Video Platform enables operators to manually promote content into areas on the user experience (e.g., the magazine view in ION).
This enables a range of use-cases (at either API or ION level) for operators to promote and market content including:
- Content-to-content recommendations (e.g., watch next)
- User-to-content recommendations (e.g., Magazine view)
- Manually promoted lists of content (e.g., Halloween-themed content)
- Sorting of lists of content based on user recommendations profile (e.g., sort the catch up, from BBC, in order of what the user is most likely to want to watch)
The combination of recommendations and content is controlled by the operator via the NCanto Piloto management tool which is integrated into the OpenTV Video Platform Operator Console.