OpenTV Video Platform supports business intelligence and analytics to enable the operator to monitor and analyse user behaviour. It can:

  • Gather user behaviour:
    • Via tag manager to analytics tools like Google Analytics for aggregate reporting
    • Via OpenTV Video Platform for accurate detailed consumer reporting including player behaviour/buffering
  • Report on user behaviour:
    • Operational reporting for billing and rights reconciliation
    • Analytics via Google Analytics
    • Tableau dashboarding

With NAGRA Insight (add-on):

  • Recommended actions to improve operators’ business