OpenTV Video Platform supports business intelligence and analytics to enable the operator to monitor and analyse user behaviour. It can:
- Gather user behaviour:
- Via tag manager to analytics tools like Google Analytics for aggregate reporting
- Via OpenTV Video Platform for accurate detailed consumer reporting including player behaviour/buffering
- Report on user behaviour:
- Operational reporting for billing and rights reconciliation
- Analytics via Google Analytics
- Tableau dashboarding

With NAGRA Insight (add-on):
- Recommended actions to improve operators’ business